Story of GAP

The right fit since 1969.

Doris and Don Fisher opened the first GAP store in 1969. The reason was simple. Don couldn’t find a pair of jeans that fit.

They never expected to transform retail. But they did.

The Solution

GAP ran sponsored ads ZALORA to generate remarkable sales conversion.

GAP engaged the services of ZALORA through the use of sponsored ads in three countries SG, MY, ID across all three channels: ZALORA desktop web, mobile web and app. The sponsored ads included a wide range of GAP products from basic apparel to lavish accessories.

Sponsored ads appear on the first row of Campaign, Search, and Category pages on ZALORA, ensuring it grasps the attention of visitors once they land on the page. Numerous campaigns saw incredibly high click through rates, return on ad spend and conversion rates.


Onsite Campaigns

Improve the visibility and awareness of your product promotions and campaigns through strategic banner placements on ZALORA’s desktop, mobile and app platforms.

Paid Marketing

Promote traffic and sales conversion to your brands’ online store on ZALORA through third party platforms such as Facebook and Google. This allows your advertisements to extend reach beyond ZALORA’s platform, to target new customers or retarget existing customers.


Tap on the multiple touch points and channels of a customer journey, varying from email newsletters to push notifications. With ZALORA’s database and insights into your potential customers, retargeting with relevant ads to form longer-lasting customer relationships is now made easier and more efficient.

Influencer Marketing

With ZALORA’s network of brand ambassadors, we find the most suitable influencers to drive awareness of your campaigns through a series of social media posts and product endorsements.

The Result

With GAP’s continuous support on ZAP sponsored ads on five ZALORA ventures, the ZALORA team managed to lift GAP’s performance significantly, where we saw an exponential increase in awareness and sales of GAP.



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