Calvin Klein, already a market leader in the premium segment, gained greater brand exposure, sales and data insights in Singapore, Malaysia, Hong Kong and Taiwan, thanks to ZALORA’s strategic and curated campaigns.
Average Visitors Per Day
Time Spent On Page
Calvin Klein, a premium label that’s well-established in the market, wanted more top-of-mind awareness from consumers in Asia. The brand also hoped to generate a significant increase in sales as a result of the increased exposure.
ZALORA came up with a tailored plan in which paid marketing and onsite campaigns were ran across various channels: ZALORA’s website (desktop, app and mobile web), newsletters and social media platforms.
By running both onsite and paid marketing campaigns simultaneously, Calvin Klein’s brand awareness and sales figures saw an exponential increase. Following the campaigns, Calvin Klein also gathered insights into specific customer demographics that were driving their revenue on ZALORA, helping them build a customer-centric brand for greater success ahead.