A strong believer of endless positivity, love for family and freedom to live a life without limits, ESPRIT was born in 1968 in California.
ESPRIT sets out to deliver joy in peoples’ lives by creating aesthetic and creative products which are environmentally friendly, ensuring each experience that they provide is favourable to their customers.
With the ever-expanding range of products and brands on the digital space, it became a challenge for ESPRIT to cut out the clutter.
Figuring that the lack of awareness on their promotional campaigns as one of the contributing factors to their poor performance, ESPRIT realised the need to improve their presence and let more visitors know about their promotional campaigns on ZALORA.
ESPRIT ran multiple promotional campaigns with ZALORA, with one of them being the Mid-Season Sale campaign.
ESPRIT engaged the services of ZALORA to feature their ‘Mid-Season Sale promotions up to 70% off’ on various onsite placements across all three channels: ZALORA desktop web, mobile web and app. The campaign was also actively pushed out on ZALORA’s newsletters and social media to recapture new and existing audiences.
As these promotional onsite banners were strategically placed on the home page of ZALORA, the eye-catching advertisements easily grabbed the attention of visitors. The campaign featured on ZALORA’s newsletters and social media further ramped up traffic to ESPRIT’s shopping page on ZALORA, significantly improving the page’s click through rate.
Improve the visibility and awareness of your product promotions and campaigns through strategic banner placements on ZALORA’s desktop, mobile and app platforms.
Promote traffic and sales conversion to your brands’ online store on ZALORA through third party platforms such as Facebook and Google. This allows your advertisements to extend reach beyond ZALORA’s platform, to target new customers or retarget existing customers.
A store-in-store page dedicated just for your brand, where brand stories are showcased through strategic placements of banners, categories & brand assets, customised according to your business’ needs.
With ESPRIT’s promotional campaigns running on ZALORA’s onsite, CRM and Social Media, the ZALORA team managed to stretch ESPRIT’s performance to its limits, where we saw an exponential increase in awareness and sales of ESPRIT during its Mid-Season sales campaign.
Harmonising the best of both worlds with ZALORA standard package (Onsite, CRM and Social Media) and Paid Marketing Package to pump up sales.
Extending reach and establishing top of mind awareness through ZALORA standard package (Onsite, CRM and Social Media).