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Est. in 1972, the Brave Soul Philosophy has always been to bridge the gap between catwalk fashion and the high street.
Brave Soul was determined to raise their brand awareness as well as drive sales performance. They wanted to promote product assortment and grow their customer base. Brave Soul decided to engage ZALORA’s sponsored ads which serve to raise awareness and increase sales in key product categories on ZALORA.
Brave Soul ran sponsored ads ZALORA to generate remarkable sales conversion.
Brave Soul engaged the services of ZALORA through the use of sponsored ads focusing campaigns in Singapore across all three channels: ZALORA desktop web, mobile web and app. Brave Soul launched multiple campaigns on different apparel to test the best selling one.
Sponsored ads appear on the first row of Campaign, Search, and Category pages on ZALORA, ensuring it grasps the attention of visitors once they land on the page. Brave Soul saw numerous campaigns gain incredibly high click through rates, return on ad spend and conversion rates.
Promote traffic and sales conversion to your brands’ online store on ZALORA through third party platforms such as Facebook and Google. This allows your advertisements to extend reach beyond ZALORA’s platform, to target new customers or retarget existing customers.
Brave Soul’s engagement of sponsored ads campaigns on ZALORA managed expand their reach and improve performance. This resulted in a remarkable leap in impressions and sales.
