“FOREO is FOR EveryOne”
Founded in 2013, FOREO is a Swedish multinational beauty brand established in Stockholm, Sweden. FOREO is not your traditional beauty company. We belong to a category all our own. The LUNA skincare devices have taken the industry by storm, becoming a premium facial care benchmark.
We are not an electric toothbrush brand either, but ISSA signalled perhaps the biggest revolution in dental care for more than half a century. Our recent launch of UFO smart mask device transformed the world of face masks, turning daily routines into pampering rituals.
Jumping on the bandwagon of digital retailing, FOREO, like many other beauty brands, sells their products on multiple online retail platforms to maximise their online presence. Despite their presence in the digital space, FOREO’s online sales did not match up to their expectations and wanted ways to improve their online performance, sales conversions and ROI.
Aware of FOREO’s needs, the ZALORA team came up with a tailored plan to run performance-driven campaigns for FOREO during the hottest shopping event, 11.11 Singles’ Day.
The ZALORA team wanted to make use of the scale, popularity and expected surge in online traffic to target heavy shoppers and deal-hunters for FOREO during the event period.
Third party paid marketing channels were tapped on to help FOREO promote their 11.11 deals of up to 20% off, where custom and lookalike audiences who have shopped for FOREO on ZALORA were targeted. By directing the ads at these highly targeted and relevant audiences, it ensures a high probability of sales conversion at an effective cost.
Promote traffic and sales conversion to your brands’ online store on ZALORA through third party platforms such as Facebook and Google. This allows your advertisements to extend reach beyond ZALORA’s platform, to target new customers or retarget existing customers.
Leveraging on the popularity and traffic of the 11.11 Singles’ Day event, together with the right targeting of audiences, FOREO campaign was proven a success, with a steep increase and improvement in their sales conversion on ZALORA.
